Our approach
As we explained in the Introduction there are essentially two parts to it:
Changes to a site (content) to make it SEO friendly and
Obtaining incoming links that are somewhat hard to get especially from high-ranked
sites.
For free SEO product we:
- Give you advise (newsletters, procedures) on how to accomplish the first part and
also get on some free listings like Google Maps and Yahoo Local.
- Provide you
with some means to get those hard-to-get external links
Site Optimization Instructions - Content
First you need
to get what keywords the real visitors are using.
Go to https://adwords.google.com/select/KeywordToolExternal
and enter some search phrase and click on Get Keyword Ideas button. Analyze the
results.
Basically that will give you an idea what keywords to spread around in your content
include in Title and Meta Tags using our Site Administrator.
Next you need
to make sure your site contents are search engine friendly and have those keywords
you need to target your site towards.
Go to http://bizsolutions.google.com/services/
Under Reach
new customers heading click Webmaster Central
In the Enhance
your website column click on Website Optimizer
You will be asked
to register and get Google email account as well to use Webmaster Tools and Google
analytics.
Those tools will
help you to analyze the content of your site. There are other tools including web
based that will also help with site contents analysis.
Free Listings
As we explained those external links need to be created at any (free) opportunity.
There are some places you can actually do it for free. We list some and urge you
to search for more
1.
http://local.google.com/support/bin/answer.py?answer=7039&topic=1481
follow the instructions
they will also call you to verify
it is very important
2 http://listings.local.yahoo.com/
select basic (free)
3. http://advertising.superpages.com/spportal/
on the left and down the page - sign up for a free listing
Submission of an article(s) (optional but very recommended)
As part of our comprehensive approach to SEO we developed a content rich site -
repository and source of insurance/retirement related articles. We will promote
aggressively that site to ensure it's high rank in search engines. That site will
point to our client's sites to provide the relevant outside links.
We encourage agents to do their own contributions i.e. articles on insurance/retirement/personal
finance topics. Each article will contain a link to your web site thus increasing
the link count.
Make sure to include in content of those articles the keywords you tune your site
to be searchable by!
Again why is it so important?
Our ultimate goal is to make that site Google rank 5 or 6. We will invest money
and effort to promote that site and each link from the site will count toward improving
your site's ranking.
Also we plan to release a number of other sites like that each with the opportunity
for our customers to link from them. We are also looking for content.
Summary
We want to emphasize that the bulk of work for this level of SEO product is for
our agent customers to do. Nevertheless we give important links to the web sites
and moreover allow them to configure the articles to contain the keywords they want
for visitors to find their site by.
For those who want the professional approach please read our next article - SEO
Premium Product.
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