SEO Standard Level - FREE
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SEO FAQ

Introduction to our Search Engine Optimization (SEO) products

We realize that even the most visually appealing and functionality-rich site will be useless if people fail to find it on the Web. To make our sites the most effective we partnered with an experienced SEO professional to create 2 levels of SEO Product.

First is a free entry-level product. Second is an optional premium SEO product.

Before going into nitty-gritty details of each we will define what is a search engine friendly site. Then in the first document (SEO Free Product) we will give a complete set of procedures for agents to follow to take maximum advantage of our entry-level SEO product. And finally in the second document (SEO Premium Product) we will explain the procedure as far as an agent is concerned and elaborate the requirements on an agent.

SEO optimized site

A SEO optimized site has a number of important characteristics:

1. It's contents are optimized for a certain list of keywords like "car insurance" or "renters insurance" or "business owners insurance";
2. It's contents are unique;
3. It's contents have a certain link structure;
4. There are certain relevant outside links;
5. And most important there are links from other (high ranked) sites pointing to the site in question.

What are the implications of 1-4? Clearly the contents need to be modified in some way.
On the other hand they still need to be:

1. Human readable
2. Informative
3. Visually and content-wise appealing to site visitors

In the following documents we discuss what needs to be done to improve your site to be SEO friendly.