Newsletter #4 - Internet Marketing - Media buying
Internet marketing - Media buying
We tell our customers the truth: no miracles, full transparency and daily hard work. Expert work.
1.What we can do:
Work with content. Yes there is only so much that you can do
but new content does attract attention and creates credibility.
So your site's content management technology should allow to quickly add new content on hot topics
basically it is creating a perfectly legal and ethical (SEO-wise) doorway for
for example for people searching for the landscaping insurance in a certain area to get to know your agency
and perhaps establish more personal relationship and start buying auto or home!
Build many small mousetraps and you may be surprised by the accumulated effect!
We have tech writer versed in insurance!
2. Media buying.
We cover everything: local sites, trade sites, regional sites, google ad words.
But the tricky part here is to determine the best value for your money in your particular area!
Constant monitoring is the inherent and most important part of the job.
And for the vertical field of insurance it is the conversion rate per price per click/visit
You cannot just fall for somebody's skillful pitch and hope for the best.
Unfortunately that is what many people do - spend money hope for the best i.e. some results and then get disappointed
the write approach is to hire for a professional expert in your area to find sites for you and monitor their performance.
Suppose for your local county site link the conversion click to quote ratio is 1% and that link brings only say 1000 visits monthly.
Does not look glamorously does it?
Well size does not matter you can have 10 partners like that to get the traffic right. But what about price and quote quality?
Now suppose you pay $100 for it monthly and you get 10 quotes and it is $10 per quote.
Is it good? Depends on quote quality - yet further conversion ratio - from quote to issue.
Expert media buyer knows how to dig deeper, how to
track after traffic and will optimize it for you to the fullest.
We have an insurance portal that we gradually develop ourselves with good content and we write content in your name and place it there
to create outside links. Again it is a very minor part of it I just mention it here to be entirely transparent with you.
Again we develop it and it is free for you. www.insurance-advisor.biz.
if you are looking for a staying presence on the net we will do our best to get you there
no gimmicks - just knowledge and hard work.