Why web site?
Advantages of having a web site in a nutshell:
Utilize Carriers web sites Find an agent feature
Free internet listings
Exchange links with other businesses like real estate regional web sites
Conveys legitimacy/info for non-Auto insurance products
Integrate with Progressive, Safeco, Mercury and other carriers real time quote banners.
These days even your email signature footer got to have www in it
The price: as one of our agent customers put it: if you get just 3-4 leads a year you break even. Simple.
Read more about affordable and powerful insurance agency web sites if you are still interested
Advanced Site features in a nutshell
Customization capabilities and Search engine optimization (SEO) features. The time comes when your custom site CMS or template site vendor do not
provide enough of both.
Customization. Is your site bilingual? Can you change images with ease? Can you add unlimited custom pages? What about two-level business modules? Can
you promote line agent initiative by giving them personal landing pages i.e. mini-sites to promote on their own?
SEO.
It is a game of inches and edges for an agency to compete for search engines searches. And small but important Google friendly features can make a
difference.
More
Google site map, keyword paths for all site pages, keyword anchors, site hierarchy (see two level business modules), Google webmaster tools and
analytics support, many more features.
Read more about advanced features insurance agency web sites if you are still interested
Insurance Journal had an article about Progressive's Find an Agent web site screen. Millions of potential customers used it. It produces a listing of
agencies in
a zip code area. Some of them have web site some don't. Guess what internet visitor will do next? Right he or she will click on one of the web site
links available. You need to take advantage of those huge budgets major carriers have for promoting their web sites. They invest money to bring
prospects to Find an Agent screen and you can benefit from it.
Develop business relationships with other people/businesses/organizations!
Exchange links with other businesses or just add them to the professional looking Partners page easily configured from our Site Administrator screens.
People love attention and they love small tokens of recognition. Adding local business as a partner does not cost anything but they will feel
appreciated.
SEO
We explain in detail about SEO in our dedicated SEO section if you are interested.
Here we will note briefly that (as we explain in SEO tutorials) there are two parts to SEO - optimizing site contents and getting as many inbound links
as possible. We facilitate both.
Our sites contents are fully optimized for SEO with:
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mnemonic link anchors
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ability to generate site map
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ability to build 3 levels of hierarchy
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per page meta tags/title
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ability to add unlimited content pages/modules
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many other features
Inbound links
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Banners for link exchange
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Our partners page for link exchange (and increased client retention)
Site Customization
It is a game of inches and edges out there, lots of competition from other agencies and direct business so having a versatile site at your disposal can
allow you to spread your net wide and gain a little advantage over competition in some areas.
Advanced features include:
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Fully bi-lingual English-Spanish. No explanation necessary.
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Our partners deepen the relationship with commercial customers by putting them on Our partners page using easy interface
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Employee landing page if you have employee agents you can encourage initiative by providing personal landing pages, sort of mini-sites. Some of
your employees are inert and will not do anything but there may be some that will welcome the opportunity.
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Splash pages - experiment with different usability modes changing informative design to more in-your-face approach